In the world of affiliate marketing and performance partnerships, few events hold as much prestige and influence as PI Live London. As we look forward to the 2025 edition, it’s time to explore the event’s history, its growing prominence, and why it stands out as a premier global gathering in the performance marketing industry.
A Brief History of PI Live London
PI Live London originated as an evolution of the earlier PerformanceIN conferences, which were instrumental in driving industry growth and collaboration. The event first debuted in its current form in 2017, quickly establishing itself as a key platform for advertisers, publishers, agencies, and technology providers to meet, share insights, and forge meaningful partnerships.
Throughout its history, PI Live London has adapted to the changing landscape of affiliate marketing. It started as a relatively small gathering but has grown exponentially in size and influence over the years, reflecting the rising importance of performance marketing in the broader advertising ecosystem.
Dates and Location of PI Live London 2025
The 2025 edition of PI Live London is scheduled to take place on October 21-22 at the iconic Old Billingsgate Market, a historic event venue located along the River Thames. Known for its stunning architecture and flexible event spaces, Old Billingsgate offers the perfect setting for attendees to network, attend sessions, and explore exhibitor showcases.
This two-day event will include keynote sessions, panel discussions, and networking opportunities, bringing together industry leaders from around the globe.
Size and Scope of PI Live London 2025
PI Live has experienced tremendous growth since its inception, and the 2025 event is expected to attract over 5,000 attendees. This includes:
- Advertisers: Brands and companies seeking to expand their reach and optimize partnerships.
- Publishers: Content creators, bloggers, and website owners aiming to leverage affiliate programs.
- Agencies: Marketing and performance agencies driving strategic campaigns.
- Technology Providers: Innovators offering tools for tracking, automation, and performance enhancement.
In addition to its size, PI Live boasts an international audience, with representatives from Europe, North America, and Asia. The event’s diverse attendance ensures that businesses can build partnerships beyond their local markets.
PI Live’s Place Among Global Affiliate Conferences
PI Live London stands out due to its specialized focus on performance marketing and its dedication to actionable insights. Here’s how it compares to other major affiliate conferences in 2025:
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PI Live London vs. Affiliate Summit West (ASW):
o ASW, held in Las Vegas, is another major event in the affiliate marketing world. However, while ASW focuses broadly on affiliate marketing, PI Live London delves deeper into performance marketing, making it more relevant for advertisers and brands focused on data-driven partnerships.
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PI Live London vs. DMEXCO:
o DMEXCO, hosted in Cologne, Germany, is a massive event encompassing all aspects of digital marketing. However, PI Live offers a more niche and targeted environment for affiliates, allowing for deeper discussions on partnership strategies and innovations.
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PI Live London vs. Affiliate World Conferences (AWC):
o AWC events in locations like Bangkok and Barcelona have a global presence and focus on networking. PI Live, on the other hand, combines networking with high-value content sessions, giving attendees practical takeaways to implement in their performance marketing strategies.
Key Highlights of PI Live London 2025
- World-Class Speakers: Industry pioneers and thought leaders will deliver keynote presentations and panel discussions, sharing insights on trends like AI in affiliate marketing, influencer collaborations, and data-driven decision-making.
- Exhibitor Zone: Attendees can explore the latest technologies and tools that are shaping the future of performance marketing.
- Networking Opportunities: From casual meet-and-greets to structured matchmaking sessions, the event will offer ample opportunities for professionals to connect and collaborate.
- Workshops and Masterclasses: Tailored sessions for advertisers, publishers, and tech providers will provide hands-on learning experiences.
Why You Should Attend PI Live London 2025
Whether you’re a brand looking to expand your affiliate program, a publisher seeking new opportunities, or a tech provider showcasing your solutions, PI Live London is the place to be in 2025. With its targeted focus, global reach, and commitment to fostering industry growth, the event promises to deliver unmatched value for attendees.
How to Prepare for PI Live London 2025
- Register Early: Early registration ensures you secure your spot and access early-bird discounts.
- Plan Your Schedule: With a packed agenda, it’s important to identify key sessions and meetings in advance.
- Engage Online: Join the conversation on social media using event hashtags and connect with potential partners before arriving.
Final Thoughts
As the affiliate marketing landscape continues to evolve, events like PI Live London provide critical platforms for industry professionals to learn, connect, and grow. The 2025 conference is set to be the most impactful yet, offering attendees the knowledge and connections they need to stay ahead in this dynamic industry.
Mark your calendar for October 21-22, 2025, and prepare to experience the best of what affiliate marketing has to offer at PI Live London.